Privacy Policy – zhengaocrossborder.shop

1. Introduction

This Privacy Policy describes how Xiangshui Zhenggao Cross‑Border E‑Commerce Co., Ltd. (“Company”, “we”, “us”, “our”) collects, uses, stores, protects, shares, and processes personal data and information (“Personal Information”) when you use our online services, websites, mobile applications, platforms, and interactive features (collectively, “Platform”). This Privacy Policy applies to all users, visitors, customers, and individuals (“you”, “your”, “User”) who access or interact with our Platform.

We respect your privacy and are committed to protecting your Personal Information. This Privacy Policy is intended to inform you about what data we collect, how we use it, your choices and rights, and how we safeguard your information.

By accessing our Platform or providing your Personal Information, you acknowledge that you have read, understand, and agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy in full, you must stop using the Platform immediately.

2. Definitions

For the purposes of this Privacy Policy:

“Personal Information” refers to any information that can identify, relate to, describe, or be reasonably linked with an identifiable individual, including but not limited to name, address, email, phone number, payment details, and demographic information.
“Non‑Personal Information” refers to information that cannot be used to identify a specific individual, such as aggregated or anonymized data.
“Platform” includes the websites, mobile applications, and other digital services operated by the Company for men’s apparel sales.
“Service Providers” refers to third‑party vendors, partners, contractors, and affiliates that perform services on our behalf.

3. Information We Collect

We collect information that you voluntarily provide to us, information collected automatically when you use the Platform, and information from third‑party sources when permitted by law.

3.1 Information You Provide

We collect Personal Information when you:

Register an account with our Platform.
Place an order or make a purchase.
Submit forms, comments, or feedback.
Communicate with customer support.
Participate in surveys or marketing promotions.

The types of Personal Information you may provide include:

Identification Information: Full name, username, date of birth.
Contact Information: Email address, billing and shipping address.
Account Credentials: Username, password, security questions.
Payment Information: Payment card number, expiration date, billing address, and other payment details (processed through secure third‑party payment processors).
Order Information: Products purchased, order history, preferences.
Communication Data: Email messages, customer support inquiries.

3.2 Information Collected Automatically

When you use the Platform, we may automatically collect certain information through cookies, web beacons, and other technologies. This may include:

Device Information: Model, operating system, browser type, screen resolution.
Usage Information: Pages visited, time spent on pages, click‑through rates, interaction data.
Location Information: IP address, general geographic location.
Log Data: Server logs, error reports, diagnostic data.

3.3 Information from Third Parties

We may receive information from third‑party service providers, analytics providers, advertising partners, and social media platforms, consistent with this Privacy Policy and applicable law.

4. How We Use Your Information

We use the Personal Information we collect for the following purposes:

4.1 Provide and Manage Services

We use your information to:

Register and manage your account.
Process and fulfill your orders.
Communicate order updates and notifications.
Provide customer support and respond to your requests.

4.2 Improve the Platform

We use data to:

Analyze trends and usage patterns.
Enhance and optimize the Platform.
Develop new features and services.
Perform internal research.

4.3 Communicate with You

With your consent where required, we may send:

Order confirmations and receipts.
Updates about new products or services.
Promotional offers, newsletters, and marketing messages.
Safety, security, or policy change notifications.

4.4 Compliance and Protection

We may use information to:

Comply with legal obligations.
Detect, prevent, or investigate fraud, security breaches, misuse of the Platform, or other wrongdoing.
Enforce terms, conditions, and policies.

5. Legal Basis for Processing

Where required by law, we rely on the following legal bases to process Personal Information:

Consent: Where you have provided consent for specific uses.
Contract Performance: To fulfill our obligations under a contract with you (e.g., purchase orders).
Legal Obligations: To comply with legal and regulatory requirements.
Legitimate Interests: To operate, improve, and secure our business and Platform, provided such interests do not override your rights.

6. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar technologies to collect information about your interactions with the Platform.

6.1 What Are Cookies?

Cookies are small files stored on your device that help us recognize you and remember your preferences.

6.2 Types of Cookies We Use

Essential Cookies: Required for basic Platform functions.
Performance Cookies: Collect anonymous data to improve performance.
Functionality Cookies: Enable personalized features.
Analytics Cookies: Help analyze Platform usage.

6.3 Your Choices

You can disable cookies through your browser settings, but this may affect Platform functionality.

7. Sharing and Disclosure of Personal Information

We will not sell your Personal Information. We may share your Personal Information for the purposes described below and consistent with applicable law.

7.1 With Service Providers

We may share Personal Information with third‑party service providers who assist with:

Payment processing
Order fulfillment and delivery
Analytics and hosting
Customer support

These service providers are authorized to use your Personal Information only to the extent necessary to provide these services.

7.2 Legal and Compliance

We may share Personal Information when required to:

Comply with lawful requests and legal processes.
Protect our rights, property, or safety.
Enforce our terms and policies.

7.3 Business Transfers

If the Company undergoes a merger, acquisition, or asset sale, Personal Information may be transferred as part of that transaction, subject to this Privacy Policy.

7.4 Aggregated or De‑Identified Information

We may share aggregated, de‑identified, or anonymized data that cannot reasonably identify an individual.

8. Data Retention and Storage

We retain your Personal Information only as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, and reporting requirements.

8.1 Retention Criteria

We may retain data to:

Complete transactions and provide services.
Comply with legal obligations.
Resolve disputes and enforce agreements.

8.2 Secure Storage

We implement industry‑standard technical and organizational measures to protect data, including encryption, access controls, and secure servers. However, no security system is impenetrable, and we cannot guarantee absolute security of data transmitted to the Platform.

9. Data Security

We use administrative, technical, and physical safeguards to protect Personal Information. Security measures include:

Secure network infrastructure
Encryption of sensitive data
Restricted access to authorized personnel
Ongoing monitoring and review of security practices

Despite these measures, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur.

10. User Rights and Choices

Depending on your jurisdiction, you may have certain rights relating to your Personal Information. These may include:

10.1 Access and Correction

You may request access to or correction of your Personal Information stored by us.

10.2 Data Portability

You may request a copy of your Personal Information in a structured format.

10.3 Deletion or Restriction

You may request deletion of your data or restriction of processing where permitted by law.

10.4 Withdrawal of Consent

Where processing is based on consent, you may withdraw your consent at any time.

10.5 Marketing Opt‑Out

You may opt out of promotional emails or marketing messages by following the unsubscribe instructions.

To exercise your rights, you may contact us through the Platform’s designated request process.

11. International Data Transfers

Your Personal Information may be transmitted to and stored on servers located outside your country of residence, including locations where data protection laws may be different. By using the Platform, you consent to such transfers.

We implement safeguards to protect Personal Information consistent with applicable laws.

12. Children’s Privacy

Our Platform is not directed to children under the age of majority in their jurisdiction. We do not knowingly collect Personal Information from minors. If we become aware that a minor has provided Personal Information, we will take steps to delete such information.

13. Third‑Party Links and Services

The Platform may contain links to third‑party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to third‑party practices. We are not responsible for the privacy practices of third parties.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will post the updated version on the Platform with a revised effective date. Your continued use of the Platform after changes signifies your acceptance of the updated Privacy Policy.

15. Contacting Us

If you have questions about this Privacy Policy, wish to exercise your rights, or want more information, you may use the contact features on the Platform or the account management functions provided. No additional contact information beyond what you have provided has been included in this policy.